Starting in 2019, gooWee is adding 2 new offerings to our web design services! Our SEO Starter Kit and a Social Media Starter Kit are now available and they’re great ways to boost your website’s findability and expand the reach of your web presence. These packages are useful at any stage in the process of establishing a web presence, and are available whether you are building a website with us or not.
The goal of SEO (search engine optimization) is to raise your website to the top of unpaid search results for a particular search term. Our services begin with the identification of an optimal search term for your business. This process involves thorough research into hundreds of possible search terms. We then narrow down the terms to a short list of the top contenders based on search volume data, competitiveness, and relevance to your customers and clients.
Once we’ve identified the optimal search terms, we then help to maximize the use of the selected search terms on your website (on-page SEO). We include these terms in all the places on your website that search engines consider important for ranking your website appropriately (title tags, meta-tags, headers, alt-tags, and content). We also use semantic mark-up, and install a sitemap, both of which help search engines understand the structure of your website so that they can rank it appropriately.
The next stage in our process is tackling off-page SEO. The goal of which is to generate relevant “backlinks” (links on other sites that point back to yours). Your website scores points with the search engines for every backlink to your site. Backlinks are weighted though, so the more reputable and relevant the site that links to your site the better. We will help you generate backlinks to your site using social media, business listings, local business accounts, and other tools.
It should go without saying, SEO is an indispensable part of any marketing strategy in 2019. If you want lots of customers to find your website, SEO is the very first thing to focus on. And gooWee is here to help! We’d love to chat with you about our SEO Starter Kit and the rest of our web design services. So don’t hesitate to reach out any time!